eKasihpreneur

Due to Malaysian economy becoming urbanised, the threat of urban poverty is imminent. This threat is evident as Malaysia has a 3.8% urban poverty incidence in 2019 (DOSM,2020). According to the national poverty data bank, e-Kasih database, there are 3,677 urban poor households in Kuala Lumpur (ICU, 2019). A research conducted by Mohamed Harith et al.(2020) , the main findings revealed that most of the urban poor resided in Klang Valley had experienced financial insufficiency in sustaining  their livelihoods. Hence, to support the economic livelihood of the urban poor, an e-commerce platform is proposed to help the urban poor generate their income by promoting their products and services online. The innovation is called eKasihpreneur app. The eKasihpreneur app is user-friendly, easy to use and has features such as chat, scan QR code, share profile, in-app call, online banking and sales manager. This app will be in collaboration with government agencies such as URBANICE Malaysia, Dewan Bandaraya Kuala Lumpur and Ministry of Entrepreneurial Development. This app will also have strategic alliance with e-commerce platforms such as Shopee, Lazada, Boost and Instagram.